Effective date: October 15, 2025
Company: Apparelific OÜ
Brand: Colorful Mango
Website: colorfulmango.com
At Apparelific OÜ, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what rights you have when using our website and services.
1. Information we collect
When you use our website or sign up for our services, we may collect:
Personal details — name, email address, account login information, and preferences.
Payment information — processed securely by Stripe. We do not store your full card number.
Usage data — pages visited, videos watched, time on site, and device/browser information, collected via cookies and analytics only where permitted (see our Cookie Policy).
Communication data — messages you send us and your interactions with newsletters you opt into.
2. How we use your information
- Provide access to Pilates classes, recipes, and platform features.
- Process payments and manage subscriptions.
- Communicate about your account, updates, and new content.
- Send newsletters and promotions only if you opt in.
- Improve our services through analytics when you consent.
- Comply with legal and tax obligations.
3. Legal basis for processing
- Contract — to provide the services you signed up for.
- Consent — for newsletters, marketing, and non-essential cookies.
- Legitimate interests — to improve user experience and platform security.
- Legal obligation — for bookkeeping and tax compliance.
4. Data retention and security
Your data is stored securely within the EU or with GDPR-compliant providers. We retain information only as long as necessary—for the duration of your account and up to 2–7 years afterward where the law requires.
5. Sharing your data
We share data with trusted providers when necessary, such as:
- Payment processing — Stripe (subscriptions and purchases)
- Email — MailerLite (newsletters and account-related email you opt into)
- Video hosting — Bunny.net (streaming class video)
- Authentication and member data — Supabase (secure login and storing favorites, progress, and subscription state when you use a member account)
- Affiliate and referral tracking — tools we use to manage partner commissions and member referrals (see our Affiliate program)
- Analytics — Google Analytics, only when you consent to statistics cookies
- Legal authorities — if required by law
We never sell or rent your personal data.
6. Cookies
We use cookies and similar technologies as described in our Cookie Policy. You can manage preferences anytime via Privacy & cookies on the site.
7. Your rights (GDPR)
You have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent for marketing at any time.
- Request a copy of your data (portability).
- Object to processing in certain cases.
- File a complaint with the Estonian Data Protection Inspectorate (AKI).
To exercise these rights, contact admin@colorfulmango.com.
8. Children's privacy
Our services are not intended for children under 13, and we do not knowingly collect their data. Contact us if you believe a child has provided personal data and we will delete it.
9. Policy updates
We may update this policy from time to time. The current version will always be posted on this page with an updated effective date.
10. Contact us
Apparelific OÜ
Tallinn, Estonia
Email: admin@colorfulmango.com