Privacy Policy

Effective Date: October 15, 2025
Company: Apparelific OÜ
Brand: Colorful Mango
Website: www.colorfulmango.com

At Apparelific OÜ, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what rights you have when using our website and services.

1. Information We Collect

When you use our website or sign up for our services, we may collect the following information:

Personal details

  • Name, email address, account login information, and preferences.

Payment information

  • Processed securely by trusted third-party providers (e.g. Stripe, PayPal).
  • We do not store your full credit card information.

Usage data

  • Pages visited, videos watched, time spent on the site, and device/browser information.
  • Collected via cookies and analytics tools (e.g. Google Analytics, Plausible).

Communication data

  • Messages or emails you send to us and your interactions with our newsletters.

2. How We Use Your Information

We use your information to:

  • Provide access to online Pilates classes, recipes, and platform features.
  • Process payments and manage subscriptions.
  • Communicate with you about your account, updates, and new content.
  • Send newsletters and promotions (only if you opt in).
  • Improve our services and website experience through analytics.
  • Comply with legal and tax obligations.

3. Legal Basis for Processing

We process your personal data based on:

  • Contract: To provide the services you signed up for.
  • Consent: For newsletters, marketing, and cookies.
  • Legitimate interests: To improve user experience and platform security.
  • Legal obligation: For bookkeeping and tax compliance.

4. Data Retention and Security

Your data is stored securely within the EU or by GDPR-compliant service providers.
We retain your information only as long as necessary:

  • For the duration of your account and up to 2–7 years afterward to meet legal requirements.
    We use appropriate technical and organizational measures to protect your personal data from loss, misuse, or unauthorized access.

5. Sharing Your Data

We only share your data with trusted service providers when necessary:

  • Payment processors: Stripe, PayPal
  • Email and communication tools: MailerLite, MailChimp, ActiveCampaign
  • Analytics providers: Google Analytics, Plausible
  • Legal authorities: If required by law

We never sell or rent your personal data to third parties.

6. Cookies

Our website uses cookies to:

  • Keep you logged in.
  • Analyze site performance and improve usability.
  • Personalize your experience.

You can disable cookies through your browser settings, though some features may not function properly without them.

7. Your Rights (under GDPR)

You have the right to:

  • Access, correct, or delete your personal data.
  • Withdraw consent for marketing at any time.
  • Request a copy of your data (data portability).
  • Object to data processing in certain cases.
  • File a complaint with the Estonian Data Protection Inspectorate (AKI).

To exercise these rights, contact us at [email protected].

8. Children’s Privacy

Our website and services are not intended for children under 13 years old, and we do not knowingly collect their personal data.
If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

9. Policy Updates

We may occasionally update this Privacy Policy to reflect changes in our practices or legal requirements.
The updated version will always be posted on this page with a new effective date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Apparelific OÜ
Tallinn, Estonia
Email: [email protected]

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